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DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioners and patients. DirectaDentalGroup's products are developed and evaluated by a selected team of highly qualified and renowned Swedish and international dental professionals with the aim of making life easier for the dental professionals in their daily clinical work.

DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena.

DirectaDentalGroup currently consists of Directa AB, Directa Inc, Topdental Products Ltd, J.H Orsing AB, Parkell Inc, Physics Forceps, Rønvig, TrollDental, Sendoline and ContacEZ and is a part of Lifco AB. Lifco acquires and develops market-leading niched operations with the potential to deliver sustainable profit growth and strong cash flows. Lifco has a clear corporate philosophy which implies a long-term perspective, focus on profits and a highly decentralized organization.

Lifco has 175 companies and over 5400 employees in 31 countries. Today Lifco has in 31 countries. In 2020, the Group’s net sales amounted to SEK 13.8 billion and the EBITA margin was 19.6%.
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Directa's products are developed, tested and evaluated by our selected team of highly-qualified and renowned Swedish and international dentists with the aim of making life easier for the dentist in the daily clinical work. A few of all well-known products in Directa range is Luxator, Physics Forceps, Calasept and ProphyCare prophylactic paste.



J.H. Orsing, founded in Sweden in the 1950s, is one of the world’s leading producers of saliva ejectors, aspirator tubes and accessories. Orsing has distinguished itself for user-friendly disposable products developed with the patient’s highest comfort in mind, such as the Hygoformic, the world’s best known mouldable saliva ejector. Now also offering a wide range of fossil-free products in Green PE, a bio-based polyethylene produced from sugarcane.



Complete hygiene solutions for the dental and medical sector. Designed, manufactured and distributed from the United Kingdom, Topdental’s Bossklein and Virofex brands cover virtually all hygiene needs of the dental clinic with its range of disinfectants for surfaces, instruments, hands and special areas such as aspirators, autoclaves, impression trays and dental water lines. All products have been tested against many specific organisms to the very highest EN, DGHM and other standards in force, along with CE marking to Class IIb for use on medical devices and ISO standards.



Parkell Inc. was founded in 1948 and quickly became world renowned for such products as Blu-Mousse, C&B-Metabond, Amalgambond, Brush&Bond, electronic devices and more. Under the direction of the company’s founder, Mr. Alex Mitchell, Parkell earned a solid reputation in the dental community for manufacturing quality products at affordable prices. In addition, the company offers expert technical support for its customers backed with an iron-clad warranty on all products.



RØNVIG founded in 1981 in Denmark, develops, manufactures and exports first-class dental instruments for injection, preparation, surgery and restoration. RØNVIG's products are designed to improve workflow, ergonomics and patient comfort at the clinic. The product CALAJECT™ helps providing pain-free anaesthesia through computer control that ensures a smooth and gentle flow of the analgesic fluid can be given without discomfort to the patient. In 2023, CALAJECT™ has received Dental Advisor's "Top Award Winner Anesthesia Device" for the second year in a row!



Physics Forceps
The Physics Forceps are an atraumatic extraction system that provides a simple, predictable, and unconventional method of extracting teeth regardless of a practitioner’s extraction experience, or the condition of the tooth. It operates as an elevator, rather than forceps, using first-class lever mechanics. The Physics Forceps are ideal for implantologist that wants to preserve the surrounding bone and tissue in preparation for dental implants.



TrollDental was established in 1972 in Trollhättan, Sweden under the name Trollhätteplast AB, initially focused on developing plastic-based innovative products. Among other things, a world-leading system for archiving analog dental radiographs, the TrollSystem, was developed. Under the TrollDental brand, a large number of products have been developed, manufactured and delivered to facilitate and streamline the dentist's daily work throughout the world. Included in product range today is the aiming system for intraoral x-rays -TrollByte Kimera, the ultra-thin articulation foil TrollFoil and our speciality, the protection bags and sleeves for sensors and image plates – TrollBags.



Sendoline was founded in 1917 in Sweden with the aim to make endodontic easier and safer for dentists and patients. Sendoline has a long experience in developing and manufacturing products in the endodontic field. In the 1940s Sendoline invented the famous Hedström file (also known as H-File). It's still one of the most widely used files worldwide. In the 1980s the S-file was launched: With cylindrical core design and double cutting edges it provides good flexibility and excellent debris transportation and more products with the most recent launch of the unique Sendoline S3 System with which you can work both rotary and reciprocating using the same instruments.



ContacEZ was founded in 2006 in the USA by Dr Daniel Kim with the focus to design and develop techniques and solutions for the interproximal space making excellent dentistry simple and easy. ContacEZ products are designed to achieve ideal proximal contacts and complete marginal seating with accurate occlusion, perform safe and stress-free interproximal reduction, remove dangerous subgingival overhangs, and more. The product range include IPR strips, Hygienist strips and the ContacEZ Restorative Strips being the most well-known and appreciated product worldwide.



Ceramir with its flagship product, Ceramir Crown & Bridge Cement, is a bioceramic dental cement intended for conventional permanent cementation of crowns and bridges and has received numerous awards.




KOHLER produces instruments for all disciplines of dentistry in Germany and has become one of the leading manufacturers of dental instruments over the last 40 years. With an export quota of more than 85%, KOHLER instruments are sold in more than 75 countries around the world.


Dental Events

Please find a list of all events that DirectaDentalGroup is participating in here.

Cosmetic / Esthetic Dental Hygiene General Dentistry Prophylaxis


DIRECTA AB (Headquarter)
P.O. Box 723
194 27 Upplands Väsby
Phone: +46 8 506 505 75

64 Barnabas Road
Unit 3
Newtown, CT 064 70

DIRECTA Germany, Austria & Switzerland
Hammergutstr. 11
92245 Kümmersbruck

Torbornavägen 26
S-253 68 Helsingborg

12 Ryefield Way
Silsden, West Yorkshire
BD20 0EF

Parkell, Inc.
300 Executive Drive
Edgewood, NY 11717
Phone: (800) 243-7446
(toll-free in USA & Canada)

Parkell Europe
Finvids väg 10
SE-194 47 Upplands Väsby

Bodenseeallee 14
78333 Stockach
Phone: +49 7771 649 990